This week I read “A marketer’s guide to augmented reality” by Adam Broitman.
It’s not a quick read, but it’s worth your time. Broitman explains how AR works, includes lots of video examples, and cautions us not to believe everything we see on YouTube.
Broitman predicts that 2012 will be a big year for AR. His advice to marketers? “The need for well-designed natural user interfaces will be of paramount importance in the way a brand reaches its consumers. Consumers will begin to expect an on-demand brand presence in this new world of ubiquitous access. If your brand is not there to greet them, you may not be there when the time comes to make a purchase.”